The BEARTWO Spring &Summer 2015 Fashion Show comes with a brand new image. Especially guided by the idea of “home”, “BEARTWO” introduces the concept goods around the world which cater to the target consumers of BEARTWO, creating a fashionable, comfortable shopping space and friendly, high-quality shopping experience. As the “style coach” in the fashion world, “BEARTWO” creates the concept of “effortless fashion”.
The design philosophy of “BEARTWO”lies in that the simple but overwhelmingly powerful geometric elements against highly textured large single color areas and natural gray joins with the clean lines of clothes pole extending the space to create a new visual combination. In addition, the body-measure design, in accord with spatial locality, and the rendering of light capture the fine effects of light and shade among the floor props, the ceiling, the wall with progressive visual sense. With dramatic nuances, the atmosphere of buzzy theater echoes two faces of women, casual and tasteful, unobtrusive and refined.
The new fashion concept store will open in Yuexing global port (the second floor ,NO.3300,Zhongshan Road, Putuo district )in December 20, 2014.
The first new fashion concept store opened in JOY City (the fourth floor, NO.166, northern Tibet Road) in November 1, 2014.
Recently, Gozo and Bear Two, two leading women clothing brands under Elison Group, kicked off their A/W fashion show, which is the Group’s biggest fashion show in Chinese mainland since it venturing in this market 20 years ago. More than 100 designers and fashion professionals from China, Japan, Taiwan and Hong Kong attended the fashion show, adding glamour to the event. So far, Elison altogether has 710 stores, including 530 stores in Chinese mainland, and 180 in Taiwan. On the occasion of the fashion show, the Group announced its expansion strategy and plans. According to its plan, it will develop another two new brands, seek agents for their overseas market and open more stores in China. According to its plan, the Group is estimated to have 1,200 stores in Chinese mainland and Taiwan by the end of 2014, and 2,000 by the end of 2015, which shows the Group’s aggressive expansion.
With the theme “GO/TWO PARTIES”, the fashion show attracted a galaxy of celebrities via fashion elements, elaborated design, innovative style and unique charm. Specifically, Deng Jiajia, a popular actress from Chinese mainland, and Tia(Li Yufen), member of Dream Girls, a Taiwanese Mandopop girl group, were invited to conclude the runway walk. Moreover, Perry, the most popular and talented stylist in Asia, shared the most trendy outfit combinations with the guests. Those celebrities and stars certainly added glamour to the event.